6min
The integration of artificial intelligence (AI) technology has rapidly transformed various industries, leading to significant changes in daily operations. While some may fear that robots will replace human workers, the reality is that AI offers a plethora of time-saving and cost-effective opportunities. This is especially true in the field of marketing, where AI tools have revolutionised the way businesses interact with customers.
However, the vast array of available AI tools for marketing can be overwhelming, especially when faced with the pressure to stay ahead of the competition. As such, it's important to have a starting point and some inspiration to guide your decisions.
To assist those who are new to the world of AI or simply seeking new marketing tools, we have curated a list of some of favorite AI tools. By leveraging the power of these innovative technologies, businesses can enhance their marketing strategies and stay ahead of the curve.
1. ChatGPT
Prepare to be amazed by OpenAI's ChatGPT - an AI tool that has taken the world by storm. With over 100 million users, ChatGPT has become a household name, dominating news headlines and social media platforms.
Built on the powerful GPT-4 technology, ChatGPT stands out by being much more conversational than its predecessors. You can engage in a back-and-forth dialogue with the model, ask follow-up questions, and request more information on any topic.
While ChatGPT doesn't currently support image prompts, its ever-evolving technology promises exciting updates and enhanced capabilities in the future. And if that's not enough, the introduction of ChatGPT plug-ins covering a range of needs, from Expedia to Klarna, has everyone buzzing with excitement.
So, whether you're a curious user or a business looking to optimise customer interactions, ChatGPT is an AI tool you won't want to miss out on. Get ready for a chat like never before!
2. DALL-E
OpenAI's DALL-E is a game-changing AI tool that brings digital images to life through natural language description prompts. With DALL-E, the possibilities are endless as you can create customised images from scratch using only text.
In a world where finding the perfect image for your project can be a tedious and time-consuming process, AI image generators like DALL-E offer a faster and more efficient solution. Within minutes, you can create unique images that match your vision.
However, like any technology, AI image tools have their limitations. DALL-E may sometimes produce images with errors, such as extra limbs or misplaced features, particularly when it comes to fingers. Additionally, copyright concerns should be taken into account.
Despite these challenges, DALL-E is a groundbreaking tool that has the potential to transform the way we work and source images. So, whether you're a marketer, designer, or just someone looking for a quick and easy way to create visuals, DALL-E is worth exploring.
3. Google Bard
Let's talk about Google's entry into the AI chatbot market - Bard. As OpenAI's ChatGPT gained immense popularity, it was inevitable for Google to follow suit with its own conversational AI chatbot. Bard is driven by a language model and creates replies based on prompts, much like ChatGPT. However, where Bard stands out is its use of Google's LaMDA technology, which enables it to provide answers based on real-time information. This means that Bard is more likely to provide up-to-date and accurate responses compared to ChatGPT, which was trained on a dataset that ended in 2021. That being said, ChatGPT is still superior when it comes to textual functionality. It can generate more diverse and complex responses, making it a popular choice among content creators and marketers. While Google may be trailing behind Microsoft in the race to AI dominance, Bard is a step in the right direction for the tech giant to catch up and compete in the market.
4. Chatspot.ai
If you're a HubSpot user, you'll be pleased to know that Chatspot.ai has arrived to offer a new integration. Chatspot.ai combines GPT technology with HubSpot to provide a chat-based content generation service. This means you can use the chat function to create AI-generated content, including blog ideas, outlines, headlines, emails, and more with HubSpot's content assistant. The outcome is a more efficient process that saves time for your marketing team.
With Chatspot.ai, HubSpot users can now leverage the power of GPT technology to generate content ideas, outlines, headlines, and even full articles directly within the HubSpot platform.
The integration of Chatspot.ai with HubSpot's content assistant offers several benefits for marketing teams. Firstly, it allows them to save valuable time and resources that would otherwise be spent brainstorming ideas and drafting content. Instead, they can simply use the chat function to interact with Chatspot.ai and receive AI-generated content suggestions.
Secondly, Chatspot.ai provides a unique way to generate fresh and creative ideas that may not have been considered by the marketing team. By using GPT technology, Chatspot.ai is able to analyse vast amounts of data and generate unique content ideas that can help businesses stand out in their respective industries.
Finally, the integration of Chatspot.ai with HubSpot offers a more seamless and efficient content creation process. Marketing teams can now generate content ideas and outlines directly within the HubSpot platform, without the need to switch between multiple tools or platforms.
5. Seventh Sense
Seventh Sense is a game-changing AI tool that streamlines your email marketing strategy and ensures maximum engagement from your audience. With Seventh Sense, you can say goodbye to the guesswork of email send times and instead rely on AI-driven insights to optimise your email performance. This innovative plug-in analyses your recipient's engagement behavior to determine the most effective send time, allowing you to reach your audience when they're most receptive.
Additionally, Seventh Sense offers features like multivariate testing, audience segmentation, and email throttling for even more targeted and personalised email marketing. Say hello to more successful email campaigns with Seventh Sense.
6. Jasper.ai
If you're tired of staring at a blank screen, meet Jasper — the AI content generator that will get those creative juices flowing. While it may not have the same level of recognition as its bigger competitors, Jasper is a powerful tool for generating copy and content using AI. One of Jasper's strengths is its user-friendly interface, making it accessible for marketers of all levels. And don't be fooled by its smaller profile, Jasper is a force to be reckoned with in the world of AI-generated content. So if you're struggling to find the right words, let Jasper do the heavy lifting.
7. Browse AI
In the highly competitive world of marketing, having a thorough understanding of your competitors can give you a strategic advantage. However, manually collecting and analysing data from competitor websites can be a daunting task, taking up valuable time and resources. That's where Browse AI comes in. By utilising its website-scraping robot, you can easily extract the data you need to draw insights and stay ahead of the game. With the ability to review similarities, pricing structures, and even new product launches, you'll be able to make informed decisions based on the most up-to-date information available. So if you want to gain a competitive edge and save valuable time in the process, Browse AI is definitely worth trying out.
8. Midjourney
Midjourney is a highly popular AI text-to-image generator that is easy to use and requires no coding knowledge. With fewer limitations than other AI image generators, it offers a free trial period if you have a Discord account. By providing detailed image descriptors, the generator produces impressive results, and the recently launched V5 model has made the generated images even more realistic.
Midjourney's ultra-realistic human figures and artistic styles make it challenging to distinguish between AI-generated and real images. Overall, Midjourney is an accessible and impressive AI tool that can produce high-quality images with ease.
Midjourney offers a trial period that is free to use, but after that, it requires a subscription. The pricing details are not publicly available on their website, but interested users can contact their sales team for more information.
9. Merlin
Merlin is an innovative AI marketing tool that streamlines the power of ChatGPT into a Chrome extension, creating a seamless and hassle-free user experience. With Merlin, you don't have to switch back and forth between different applications and web pages. You can use it to summarise the content of the current web page, generate complex formulas and codes in online documents like Excel, and even write emails from scratch. It eliminates the need to leave the pages you're working on to access ChatGPT, allowing you to maximise your productivity and efficiency.
10. Fireflies
Another powerful AI tool that solves the problem of lost meeting notes is Fireflies. This innovative platform combines the capabilities of ChatGPT with any virtual meeting software to provide a seamless and efficient experience. With Fireflies, users no longer have to worry about missing important details during meetings, as AI technology automatically transcribes and summarises everything. The platform also allows users to search for specific keywords or phrases, making it easy to find exactly what they need. By using Fireflies, businesses can ensure that their team members stay on the same page and maximise their productivity.
Putting AI to Work in Marketing: Exploring the Possibilities
The world of AI tools is constantly evolving, with new ones emerging every week. While it can be challenging to stay on top of the latest developments, there are also concerns about the ethical and legal implications of using them, as highlighted by Italy's ban on ChatGPT and calls to pause research into more powerful AI models.
However, despite these concerns, the benefits of AI tools in marketing cannot be denied. They can help teams save time, increase efficiency, and ultimately improve ROI. The tools listed here are just the beginning, with thousands more available for every aspect of marketing, from content creation to video captioning.
