3min
Estate Agents experience distinct benefits and obstacles with regards to marketing in locally areas. Having said that, the necessity to develop a business as part of a local society and generate targeted traffic to a website or real location is often more challenging when estate agents rely on the office "techy". The good news is, the impact of inbound marketing automation solutions can empower local Estate Agent marketing, to do this relatively inexpensively and without placing an excessive burden on them or their team.
10 ways that Estate Agents can use automated marketing to grow their business exponentially:
1 Content Distribution Marketing Automation
A continuous flow of new, localised content distributed over multi-channels can favourably influence local Estate Agents search engine optimisation, in addition to enabling them to nurture relationships with local prospects. Businesses that have traditionally steered clear of content marketing due to lack of resources can now automate publication of blog posts, social media posts and more.
2 Enhance User Experiences
From an SEO viewpoint, whenever websites and affiliated lead generation components are decentralised, the end results are generally significantly better than when estate agent marketing elements are localised, but the website remains generic. Automatic data circulation and revisions allow for an integrated local experience of a brand and make sure information is updated nationally.
3 Streamline Content Localisation
Estate Agents marketing automation doesn't just make it possible to drive more content with greater regularity, it also significantly simplifies content localisation. With the help of keyword suggestion tools that identify the highest value keywords for any chosen location, the uncertainty of the past has evaporated.
4 Easily Develop Local Pages
Marketing automation can easily simplify the process of producing local pages or equally micro sites for different destinations. The moment they are set up, Estate Agents are going to have a far better opportunity of becoming found by clientele looking in designated locations.
5 Incorporate Smart Remarketing
Search retargeting enables companies to recognise visitors that have previously viewed their sites and left before converting into a lead, then subsequently presents different content to them on their next visit.
6 Targeted Tailored Emails
The days are gone when companies used to broadcast a single message to every contact in their database and also when emails with customised for each individual. By employing targeted email marketing, multiple workflow conversion path focussed emails can be distributed to segmented contacts, applying the data stored in your CRM database.
The content offers and information in these emails can be much better designed for more targeted audiences, consequently enhancing the effectiveness of each email. Additionally, emails can be transmitted with localised intelligence and other relevant, location distinct facts.
7 Align CTA (Calls to Action)
Irrespective of whether you use them in emails, landing pages or social articles, tailoring your CTAs is essential to adjust the user experience and benefit from the lead insights which can be so easily recorded.
For instance, without estate agent marketing automation, individuals who have left uncompleted registered information may possibly receive an email that merely asks them to visit the website. Using automation, they may be prompted to start accessing unique information.
8 Ask for new useful info
How often have you had an interaction with a website and supplied information about yourself and possibly info about what you were searching for? Only to be asked for exactly the same info on subsequent visits. Annoying hey?
Estate Agents can implement automation technology to avoid this situation and rather than stalling the client relationship, you can progress along the sales cycle by requesting supplementary details that unmistakably moves the visitor towards a website visit and eventually to conversion.
9 Testing
Evaluating alternative email and landing page design help estate agents to determine the best performing methods for closing more sales leads. Using marketing automation solutions, businesses can operate A/B tests, that tests two variations of the same content with a few differences, for instance a different subject line or different CTA design to identify which one your target audience better responds to.
10 Measure & Evaluate
Amazingly, far too many companies still don't capitalise on marketing analytics available today. Marketing automation helps make data capture more straightforward in order that estate agencies can monitor, track, measure and analyse metrics and KPIs with ease.
Takeaway
Undoubtedly the overriding concept in this article is to become more personalised and more targeted with all marketing initiatives. The more relevant any interaction between a business and its potential clients, the more inclined those prospects are to turn into a customer.
The degree of fine detail and the volume or work is entirely inconceivable for most local estate agents if managed manually. Thankfully, due to the increasing interest and the development of marketing automation systems, is rendering manual, splatter-gun marketing a thing of the past.
