3min
If you're like most people, inbound marketing platforms are an integral part of your online marketing strategy. HubSpot, for example, is critical to achieving that success for many businesses. But it's important to understand that, without the right guidance, these tools are nothing more than expensive toys.
The key to unlocking the true power of HubSpot is becoming a proactive sales organisation that attracts, nurtures, and converts customers. And the key to doing that is understanding how to use the tool. That's why onboarding is so important for success as a HubSpot user. In this blog, we'll explore everything you need to know to get started with onboarding on HubSpot.
Why HubSpot?
HubSpot is one of the most renowned names in the industry for a good reason. A dynamic and comprehensive inbound marketing platform, it is one of the best on the market. HubSpot is a CRM that brings together a wide range of features and allows marketing and sales departments to manage all their activities in one place. From creating content and automating workflows to capturing leads and tracking performance, this software provides users with everything they need to manage their marketing and sales initiatives in one central location.
HubSpot's key features include content creation, social media management, workflow automation, lead capture, customer relationship management, sales pipeline mapping, and performance tracking. HubSpot provides an excellent way for companies to manage sales and marketing activities - everything in one place. This also eliminates the issue of misaligned departments.
Inbound marketing works best when all departments are connected - and HubSpot is the perfect solution to your inbound marketing and sales needs.
How Does Onboarding Help You?
HubSpot can be a great asset for your company, but it's important to keep in mind that it takes time to set up and get things just right. Additionally, if you or your team use the system in a way that's not quite intended, you might end up confusing or frustrating your customers. Make sure that everyone on your team is on the same page when it comes to using HubSpot so that you can avoid any potential mishaps.
This is a worst-case scenario. If HubSpot is not set up correctly, an organisation ends up with an expensive piece of software that doesn't help them market or sell. Many companies cannot justify HubSpot Enterprise Marketing Hub's high cost without significant returns due to its high cost.
It is possible to start generating value in as little as two days with the right training and onboarding. Inbound marketing is the cornerstone of HubSpot's onboarding process, which helps you get the most out of your HubSpot experience.
Onboarding includes the following topics:
- Customising HubSpot to meet your company's needs.
- Integrating HubSpot with your sales, marketing, and customer service teams.
- Getting started with digital marketing.
- Providing a seamless customer journey across all your channels.
- Adapting and optimising your website for HubSpot.
The onboarding process allows you to generate value immediately after you start using HubSpot.
Getting Started with A Partner
When onboarding to a new company or software, it is crucial to do so quickly and often order to get ahead of the competition. However, it can be difficult to find the right partner to help you with this process.
When searching for an onboarding partner, there are a few things you should look out for, such as:
Dedicated professionals
If you want to find success with HubSpot, you need to find a partner who uses it regularly and understands your specific situation and goals. Theoretical perspective. Training and education organisations can be helpful, but their approach is often from a theoretical perspective and not a practical one.
Licensed
The HubSpot team is committed to maintaining its reputation and has certified specific agencies according to their level of expertise. Using HubSpot-certified best practices and methods begins with finding these agencies to help you onboard.
Resourceful
The majority of the time, confident agencies offer free assistance to other companies. Your HubSpot partner should share blog updates, whitepapers, guides, and videos with you.
Field-experienced
Customer testimonials and case studies can be extremely helpful when you want to see results that speak for themselves. You can learn a lot about how your onboarding partner does it by watching them in action, which will increase your chances of achieving similar results.
and most importantly, their expertise goes beyond HubSpot
Onboarding programs at HubSpot, and many other places, are typically built around a training schedule that is supposed to get you acclimated with the technology. However, as we noted earlier, the most crucial element of any onboarding process is understanding how to use HubSpot to sell and market effectively. Therefore, make sure to take advantage of all the resources at your disposal so that you can learn everything you need to know about HubSpot before getting started with selling and marketing.
There are a lot of different onboarding programs out there, but the best ones will always include some kind of sales and marketing enablement. This will teach you how to design, implement, and track integrated campaigns. A HubSpot-centric campaign approach will give you much better results when it comes to generating leads than relying on traditional discreet campaign elements. It's also a good idea to choose an option that offers personalised ongoing support, like 1:1 mentoring sessions or group workshops. That way, you'll always have an expert on hand who can help you with operations and become a better salesperson or marketer.
Get off to a good start
Finding and onboarding partners can be a real pain, and it can feel like you're never going to see results. Our team knows how frustrating that can be, and we're here to help you get the most out of HubSpot.
We'll review your training needs, customise an onboarding and mentoring program to fit your requirements, and turn you into the HubSpot sales and marketing expert you deserve to be.
Contact us for a quick meeting and we can present you with a personalised plan for converting more customers efficiently.
