5min
There aren't many people out there who haven't heard about HubSpot. The marketing and sales integration platform is being used all over the world by many big-name companies like Sony, Intuit, Coca-Cola, SAP, and dozens more who are gaining significant ROI after implementing HubSpot. However, as a small business or start-up is your business ready to take advantage of what HubSpot has to offer?
The HubSpot CMS is unlike any other website content management system platform out there. It's incredibly dynamic and incredibly flexible while still managing to remain sophisticated and limitless in scope. The HubSpot CMS is also a potent tool that is integrated with the marketing department of your business to streamline processes and make the entire sales-marketing process flow more smoothly from start to finish.
The HubSpot CMS makes your work easier by allowing you to work across teams, share content, and implement best practices like SEO. The CMS Hub enables you to link your content to your company's HubSpot CRM, providing a more personalised experience, and creating a more effective lead-to-close cycle. Ultimately, combining content with your CRM helps your business grow, and it's what the CMS Hub does best.
HubSpot CMS: What is it?
A CMS is a software tool for websites that allows users to create, edit, and publish content without having to know HTML or programming. A CMS will allow you to create and publish a blog, create and publish landing pages, view analytics reports that tell you how visitors interact with your content, and so much more. The functionality of a CMS is almost limitless, but HubSpot CMS is the industry-leading CMS that makes it easy for individuals, agencies, and companies to create and manage a website.
But that’s not it, HubSpot CMS is a user-friendly web content management system that allows you to create, manage, modify, and publish content in a user-friendly interface. What does this mean for visitors to your site? It means higher quality content with more design customisation than ever before. All without any coding experience. With HubSpot CMS, you can customise the design and functionality of your site as well as have multiple users working in the back-end of the same tool. You can also find, reuse and create content quickly. And there are even more features to help your team succeed!
Comparing HubSpot CMS with other CMS platforms
HubSpot is among the top choices for various industries because it's a high-functioning platform that comes with an intuitive dashboard and customisable tools facilitating load management and marketing automation.
The HubSpot CMS is by far the most attractive CMS on the market. It’s intuitive, easy to use, and incredibly powerful. In fact, the large majority of the features available on other platforms are also available on the HubSpot CMS. So if you’re looking for a CMS that’s reliable, scalable, easy to use, and above all, affordable – the HubSpot CMS is your best bet in the vast majority of business cases.
While not comprehensive, the list below demonstrates just a small portion of the functionality that HubSpot CMS can deliver. Besides, HubSpot offers almost 600 integrations with other platforms as well.
HubSpot CMS Features
Among the features of HubSpot CMS are:
- Drag & drop editor
- Integrated A/B and adaptive testing
- Uptime guarantee of 99.99%
- Content staging
- The simple and intuitive back-end interface
- Password-protected pages
- Out-of-the-box security with enterprise capabilities
- Logged in visitor identification
- Using site visits to build an automated prospecting list
- An internal content delivery network (CDN)
- Web design themes
- A powerful, customised reporting tool, including contact attribution reports
- Over 600 available integrations and counting
- Integrated conversational marketing capabilities - live chat and conversational bots
- Video hosting
- Creating and supporting multilingual content
- Intuitive content
- Optimisation tools and SEO strategies
What sets HubSpot apart from other Business solutions is that it comes with a full range of helpful tools included in your package which helps streamline the marketing process and website management simultaneously. A lot of business owners we speak to often say they have to upgrade to extra packages or pay for additional tools and services just to get those same kinds of features such as video hosting on their sites, lead scorers, and reporting integrations! What's even better is that these features are useful across many different stages of marketing where they will help keep track of leads and nurture them through the sales funnel - not just in your CRO (Conversion Rate Optimisation) strategy but throughout the entire buying cycle right up to supporting customers after purchase!
HubSpot provides some of the best marketing automation tools we've ever seen. But what's truly remarkable is how seamlessly all of their features work together to create a seamless, cohesive experience.
Although the entire HubSpot feature list is worth highlighting, a few stand out especially:
Personalised web experience with Smart Content
Smart content is about serving the right things to the correct types of people. It's about giving them what they want: if someone wants a solution to their problem, you better believe they'll tell you all about it and show you where they're struggling in your sales materials. If you rise to the challenge and answer them, you will win. Take a proactive approach and ensure that every path visitors take on your website is to become engaged - because different web users have different needs and interests depending on where they are along the buyer's journey.
By using the various content management tools that exist within the HubSpot marketing system, you can easily align each piece of your content to different personas within a specific buying stage, or based on the marketplace type and their role in a business or project. This means you can give your web visitors a personal and unique experience based on them as individual users so when they read something that resonates with them, they will be more likely to stay engaged with what you have to say and ultimately convert.
Conversion rate optimisation with built-in A/B / adaptive testing
The conversion rate is a metric around which all other performance metrics pivot, to provide an analysis of how well your business is doing from the perspective of converting leads into paying customers. HubSpot’s built-in CMS has tests that you can run to determine the most effective variant for landing traffic on your website. Reporting and details about the results of the test are stored in a dedicated section so that you always have access to relevant data about what worked, what didn’t work, and why it may have not.
SEO Strategy Tools
HubSpot categorises its SEO functionality as ‘Built-in SEO’. Once you have created and structured your topic clusters and pillar pages, the inbuilt tools enable you to research follow keywords and topics, plan them at a later time, execute them well in advance so that they are built up on time, and add reporting features to track how well your content performs. These features are priceless because they guarantee that resource is being spent on developing the content that your audience actively wants and needs, whilst also enabling you to respond to any specific questions your customers have or any articles they may find themselves reading elsewhere but which don’t quite give them the answers they seek. You can then position yourself as a business providing solutions for these problems by capitalising upon these interests!
Reporting
HubSpot’s reporting functionality (available in its Content Management System, Marketing Hub, Sales, and Social software) allows you to monitor the performance of your online material accurately and efficiently. Each page can be monitored individually in-depth. You can view how each page performs individually or how they engage with other pages from a campaign per se, on a fully automated dashboard that collates and displays data in various formats, for ease of accessing feedback immediately. The user can then drill down further for more insight and understanding into their content, enabling accurate and efficient optimisation.
Drag and Drop Editor
HubSpot has a user-friendly interface, which makes it really easy for you to learn how to use it and create landing pages, blogs, social media posts, or whatever another type of content, using existing templates and components. But if you don’t have the design know-how or time to put together a custom page on your own, give us a call.
Landing Pages
HubSpot is most widely used for developing a full site or campaign-specific landing page. It’s crucial to understand that the website you use HubSpot on doesn’t have to be based on the HubSpot CMS (HubSpot's Customisable Content Management System) to make full use of this landing page functionality. Starting from the free CRM upwards, HubSpot offers its clients an invaluable toolkit for your sales and marketing teams enabling them to make your site work harder.
In Short
HubSpot's customised CMS really stands out. From awesome tools and features to its amazing power when it comes down to automating tasks and managing & monitoring your website effectively, this customised CMS truly enables businesses to grow without ever harming their company culture.
Yes, you heard that right! HubSpot's customised CMS is the ideal tool for companies who want to grow with their customers without feeling as though they're putting too much pressure on current in-house resources.
