4min
Whether you're new to digital marketing or have been in business for years, HubSpot is a strong choice for managing everything from sales to marketing. While it's easy to use and well-integrated with other platforms, it's a powerful tool and can be difficult to master. There are many resources available from HubSpot, but if you're looking for help integrating HubSpot into your business, you are probably looking for a professional guide regarding this.
HubSpot is a leading CRM software company. Their marketing software and services support companies in an array of industries. The main components of the software are marketing, sales, and customer service. The platform has helped create a complete marketing strategy and allows for the creation of sales and customer service campaigns that are integrated with others. While all of the products are useful by themselves, the power of the entire platform far exceeds the sum of the parts.
From its origins as an inbound marketing platform, HubSpot has grown into a software platform that can integrate into nearly every aspect of your business. HubSpot consultants are a vital part of many businesses. Their main importance is in integrating HubSpot into your business processes and streamlining that workflow so that your team can focus on the meaty parts of your business. HubSpot consultants are also great if you want to learn how to use the platform fully, maximise its potential, and fine-tune it to your business needs. While some HubSpot consultants offer platform consultations, others may offer a complete service that covers the entire platform in addition to helping you integrate it into your day-to-day operations.
How Does HubSpot Work?
HubSpot is a software platform that helps companies to attract visitors, convert leads, and better serve their customers. It does this by providing a suite of tools for inbound marketing, sales, and customer support.
What sets HubSpot apart from other software platforms is its focus on inbound marketing. This means that the tools it provides are designed to help you attract visitors and leads, rather than simply providing customer support or sales features.
The platform has several free features, as well as paid plans that can be subscribed to as your needs change.
The HubSpot products (not including the CMS which we cover separately) currently available are:
Marketing Hub
HubSpot's Marketing Hub is designed to help you with your inbound marketing campaigns, from start to finish. With their paid plans, you can access features like customer relationship management, website and landing page creation, lead management, email marketing, ads management, social media management, and SEO optimisation.
The Marketing Hub is HubSpot's flagship product - meaning it is the most complete and comprehensive of all their offerings. Free features are available to users, and the all-in-one plan with access to all features costs £655 per month.
Sales Hub
The HubSpot Sales Hub is designed to help sales teams with several different aspects of the sales process, from prospecting and communicating with leads to closing sales.
Some of the key features of the Sales Hub include the ability to manage email sequences, track email messages, schedule emails, manage sales documents, schedule meetings, chat live, automate workflows, report results, and score leads with predictive algorithms.
HubSpot offers a free version of the Sales Hub that includes some basic features, but users will have to pay £369 per month for access to the premium features.
Service Hub
The HubSpot Service Hub is a new customer service software that has been designed to help manage relationships with customers, answer their inquiries, and help them succeed. Some features of the Service Hub include conversation tracking, support tickets, feedback collection, automation, knowledge base publishing, live chat, team email, and in-depth reporting. The Service Hub offers a free version and premium features for £369 per month.
You can also sign up for the whole suite bundled with the web CMS system from £38 per month for Starter and £1312 per month for Pro
How Does a HubSpot Consultant Work?
HubSpot consultants help businesses with anything and everything HubSpot-related. Depending on what a business needs are and where they lie, that's what the consultant will specialise in.
For example, as HubSpot has grown and developed different products, consultants that focus on one certain aspect of the product have become more common.
At Real Inbound, we provide top-tier consulting services for all branches of HubSpot products. Whether you need help getting the most out of the three HubSpot products or integrating the software into your business, our team is here to assist you. With our wealth of knowledge and experience, we'll help take your business to the next level.
Generally, HubSpot consultants provide the following services to businesses:
Analysing Existing Practices
A HubSpot consultant can help you understand where your business struggles and what changes can be made to improve these areas. The consultant will take a look at your current strategies and practices and identify areas that need work. They will also explain how HubSpot could be integrated into your business to improve your current practices. The consultant will work with your teams to ensure that everyone understands their roles in the business and how they can contribute to the success of the company as a whole.
HubSpot Strategy Design
HubSpot is a software suite that helps businesses with their marketing, sales, and service processes. A consultant can help you create and design an outline of your marketing, sales, and service processes within HubSpot if you are using the platform and would like help integrating it into your business.
HubSpot Deployment
Even if you have the most well-designed HubSpot strategy, there's still more work to be done. You need to take your operations from other platforms and adopt HubSpot, which can be a complex and time-consuming process. Thankfully, a HubSpot consultant can help you every step of the way, from replacing current systems to integrating HubSpot into your business.
In-house training
After you get everything situated in HubSpot, your teams need to learn how to use the program. A HubSpot consultant can help by establishing a plan for teaching your employees the ins and outs of the new system, or they could even do the training themselves.
Automation And Content Creation
Some consultants focus on helping you with the strategy and execution of HubSpot adoption, while others will continue to help you with content creation and management on an ongoing basis. This includes helping you to define your strategy and executing the content production and automation design process. By working with different types of consultants, you can get the best of both worlds and ensure that your HubSpot adoption process is successful.
There are a lot of different factors that go into any successful HubSpot consulting plan. But these five key areas usually play a role in one way or another.
It all starts with HubSpot Consulting
HubSpot provides an impressive number of features for companies that want to better their marketing, sales, and customer service processes. Even though the platform can be complex to understand, integrate, and utilise, it can still be very beneficial for businesses. Utilising HubSpot can help increase productivity and optimise many workflows.
HubSpot consultants are valuable members of your team. They're there to help you navigate the marketing tasks associated with your HubSpot implementation. They'll make sure you know the best way to set up goals and funnels and will define strategies for you that will help you use your HubSpot investment to its full potential. They can be a helpful part of your team if you're just getting started, don't have the resources to hire a full-time staff member, or could use a little extra help with your marketing efforts.
